Senior AI Product Designer · Berlin

Understanding complex processes.Building clear products.

I design digital products for complex, technical and data-intensive use cases, combining product thinking, UX/UI, design systems and frontend expertise.

How I work Contact

Product development logic

More than 10 years of experience
UX/UI, Product Design and Frontend
Experience with AI products and complex professional applications
Product Management training for IT and AI

Business process
User problem
Product logic
AI-supported workflow
Interface
Scalable system

About

From uncertainty to clear product decisions.

I connect user needs, business goals and technical feasibility. This creates clear priorities, testable hypotheses and product decisions that can be explained.

User ValueBusiness ValueFeasibilityProduct
Decision

Understand the problem

Which problem is truly relevant?

Form hypotheses

What do we know — and what do we still need to learn?

Validate

What do we test before we invest?

Prioritise

What creates the greatest impact?

My approach

From problem to a clear product.

Understand the situation

At the beginning, I do not define what the interface should look like. I investigate which tasks need to be completed, which roles are involved and which domain or technical dependencies exist.

Typical questions

What is the actual goal?
Who makes which decision?
What information is required?
Where do waiting times occur?
Where do errors or uncertainty arise?

01 Understand the situation

At the beginning, I do not define what the interface should look like. I investigate which tasks need to be completed, which roles are involved and which domain or technical dependencies exist.

What is the actual goal?
Who makes which decision?
What information is required?
Where do waiting times occur?
Where do errors or uncertainty arise?

02 Identify friction

I identify where users lose time, make unnecessary decisions or have to switch between different systems and sources of information.

too many manual steps
unclear responsibilities
scattered information
missing feedback
complex domain language
insufficient transparency in AI results

03 Develop product logic

From the analysis, I develop a coherent flow. I define which steps are required, when information should be presented and which decisions the system can support.

Process model
Information architecture
User flow
Interaction model
Feature concept
Prototype
States and system responses

04 Validate the solution

I make ideas visible and testable early. Prototypes, reviews and feedback reveal which assumptions work and where adjustments are needed.

05 Implement at scale

I translate the validated solution into components, variants, states and design tokens. Together with Engineering, I clarify technical feasibility and ensure consistent implementation.

Professional situations

How I solve complex product challenges

Different industries, the same challenge: understand complex processes, identify friction and develop product logic that can be implemented.

Situation

In an AI-supported publishing product, users had to define goals, enter content, select channels, generate results and review multiple outputs.

Problem

Without a clear structure, too many decisions could arise at once. It also had to remain transparent what the AI was processing and how users could modify results.

My approach

I structured the experience as a clear end-to-end workflow. Inputs, system responses, AI states and review steps were separated. Results remained editable and under user control.

Outcome

A technically complex process became a comprehensible user journey with clear steps, transparent system states and a realistic foundation for frontend implementation.

01 AI-supported publishing process

Situation: In an AI-supported publishing product, users had to define goals, enter content, select channels, generate results and review multiple outputs.
Problem: Without a clear structure, too many decisions could arise at once. It also had to remain transparent what the AI was processing and how users could modify results.
My approach: I structured the experience as a clear end-to-end workflow. Inputs, system responses, AI states and review steps were separated. Results remained editable and under user control.
Outcome: A technically complex process became a comprehensible user journey with clear steps, transparent system states and a realistic foundation for frontend implementation.

02 Complex geospatial application

Situation: In a data-intensive professional application, users needed to combine map layers, filters, display options and geospatial data.
Problem: The domain complexity had to be preserved while the system remained understandable and usable across screen sizes.
My approach: I analysed the core user tasks, prioritised information and developed responsive interaction logic. Filters, layer controls and map interaction were structured in context.
Outcome: Complex functionality became easier to access and could already be assessed for technical feasibility during the design phase.

03 A design system connecting design and development

Situation: Multiple digital interfaces required consistent colours, spacing, components, states and behavioural rules.
Problem: Insufficiently systematised design decisions led to inconsistencies and increased coordination effort.
My approach: I structured variables, semantic tokens, component variants and states so that the logic remained traceable in Figma and component-based frontend systems.
Outcome: The design system created a shared language between Design and Engineering and a scalable foundation for future product capabilities.

„Different industries, the same strength: I recognise the structure behind a complex problem.“

Professional development

My journey: from visual communication to holistic product design.

Product Management
AI-supported product development
Frontend development
UX/UI for complex systems
Technical visualisation
Visual communication

AI products and frontend-oriented product development

Concept and design of generative AI products, focusing on user guidance, functional logic, prototyping and translating complex requirements into clear product solutions.

Generative AI
B2B products
Product workflows
Figma
Vue.js
Design systems
Collaboration with Product and Engineering

Design and development of digital professional applications in the geospatial domain. Translating complex data, filtering and map processes into clear, responsive user interfaces.

Geoinformation
Complex professional applications
Svelte and SvelteKit
JavaScript and TypeScript
Responsive design
Accessibility
Technical collaboration

2021–2022Self-employedUX/UI design, web development and visual communication

2013–2017BP Mediawork on behalf of Axel SpringerDigital Designer for editorial and digital content

2007–2010New Media Supporters Operatoring GmbHWeb design and animation

Education

Design, technology and product management.

2026

Product Management with AI in IT

neuefische GmbH · SPICED Academy

Certificate: Product Management with AI

Product discovery
Product vision and strategy
User research
Market and competitor analysis
MVP development
Prioritisation
Product roadmaps
OKRs and KPIs
Stakeholder management
Scrum and Kanban
Product analytics
Go-to-market
AI-supported product development
Risk management

2022
Master of Engineering
Print and Media Technology
Berlin University of Applied Sciences and Technology
Department of Media and Computer Science
Research and development in media
2017
Bachelor of Engineering
Print and Media Technology
Berlin University of Applied Sciences and Technology
Department of Media and Computer Science
Digital media and interactive design
2009
State-certified Design Assistant
Media and Communication

What I bring to a product team.

Product Thinking

Problem framing
Product discovery
Requirements analysis
Product vision
Value proposition
MVP definition
Prioritisation
Roadmaps
OKRs and KPIs
Stakeholder management

UX Research and Concept Development

User interviews
Workshops
Surveys
Personas
Usage scenarios
Information architecture
User flows
Usability testing
Iterative validation

Interaction and UI Design

Complex workflows
Data-intensive professional applications
Responsive interfaces
Prototyping
States and system feedback
Accessible user guidance
WCAG 2.2

AI Product Design

AI-supported workflows
Prompt-based product interactions
Editable AI results
Human-in-the-loop
Transparent system states

Design Systems

Figma Variables
Design tokens
Semantic tokens
Components
Variants
States
Storybook
Atomic Design
Light and dark mode

Frontend and Engineering

HTML · CSS · SCSS
JavaScript · TypeScript
Vue.js
Svelte · SvelteKit
Tailwind CSS
Git
Component-based development

How I work in product teams.

Quick to understand
I systematically familiarise myself with new domains, business processes and technical contexts.
Clear in structure
I break complex problems down into understandable decisions, flows and product building blocks.
Close to implementation
I consider technical feasibility from the earliest concept phase.
Open in collaboration
I share ideas early, seek feedback and develop solutions iteratively with Product and Engineering.
Committed to quality
I pay close attention to clear interactions, consistent systems, accessibility and robust details.

Languages

German: Fluent spoken and written
Russian: Fluent spoken and written
English: Good
Belarusian: Good
Ukrainian: Good
Georgian: A1

Complexity is not an obstacle.It needs the right structure.

I would be glad to discuss ambitious digital products, AI-supported applications, complex B2B platforms and collaboration between Product, Design and Engineering.

Name: Anna Fadeeva
Role: Senior AI Product Designer · Berlin
Email: afadzeyeva@gmail.com
LinkedIn: linkedin.com/in/anna-fadeeva-78145b185

Send an email Open LinkedIn

Understanding complex processes.Building clear products.

From uncertainty to clear product decisions.

Understand the situation

Typical questions

Identify friction

Typical friction points

Develop product logic

Possible outputs

Validate the solution

Implement at scale

01AI-supported publishing process

Situation

Problem

My approach

Outcome

02Complex geospatial application

03A design system connecting design and development

My journey: from visual communication to holistic product design.

2025–2026DEEP CONTENT GmbH, heise groupSenior UX/UI Designer

2021–2025CISS TDI GmbHUX/UI Designer and Frontend Developer

2021–2022Self-employedUX/UI design, web development and visual communication

2018–2020Fraunhofer FOKUSUX/UI, frontend and technical communication

2013–2017BP Mediawork on behalf of Axel SpringerDigital Designer for editorial and digital content

2007–2010New Media Supporters Operatoring GmbHWeb design and animation

Design, technology and product management.

Product Management with AI in IT

Master of Engineering

Bachelor of Engineering

State-certified Design Assistant

What I bring to a product team.

How I work in product teams.

Quick to understand

Clear in structure

Close to implementation

Open in collaboration

Committed to quality

Languages